Maaike Groenewege on LinkedIn: #instructiondesign #techcomm #thefutureisbrightforthosewhoknowhowtowrite | 27 comments (2024)

Maaike Groenewege

Conversation design | Generative AI | Linguistics | NLU/NLP | technical communication | I build communities

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🙌 Glad that more and more people start to realise that content quality is a top priority for RAG to work properly. 🤩 Fortunately, there's a whole professional group out there to help you with that: tech writers, user support designers, instructional designers, UX writers and content designers have been structuring, chunking, clarifying and optimising content for decades already. And boy, are we ready to RAG! 🥳️ This is why I am convinced generative AI is not coming for writers' jobs. On the contrary.💡Topics to watch: structured authoring, compenent content management, content architecture, taxonomy, ontology (an old article of mine from 2022, but the sections about entities and ontologies are possibly even more relevant now: https://lnkd.in/eY-3UEcg) 👥People to follow: Larry Swanson, Michael Iantosca, Michael Priestley, Timi Stoop-Alcala, Kristina Halvorson, Heather Hedden Patrick Andriessen Kees Van Mansom#instructiondesign #techcomm #thefutureisbrightforthosewhoknowhowtowrite

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Michael Iantosca

Senior Director of Content Platforms and Knowledge Engineering

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You are so on-point Maaike. The problem is that engineers CONTINUE to treat the space as a coding problem instead of the content + knowledge management problem that it is. This is the Achilles heel of most AI/ML engineers - they dismiss the content as being homogenous and without semantic or structural value in their models. They default to using vector DBs for retrieval like lemmings going over a cliff - it is really sad. This is why we introduced RAG based on documents-as-objects (DOM Graph RAG). A few are beginning to get it, but far too few. https://www.linkedin.com/feed/update/urn:li:activity:7252762819920547843/ and the fulll paper here: https://medium.com/@nc_mike/document-object-model-graph-rag-af8ae452b0b6

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Kane Simms

AI and CX Transformation 🤝 Helping business leaders and practitioners leverage AI… Properly.

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Such a good point. I wonder whether you and some of those amazing people you listed there would be game for a panel discussion on the VUX World podcast about ‘Getting content right’ for gen AI applications?

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Timi Stoop-Alcala

Principal Content Strategist, IKEA | Contextual Content, Knowledge Domain Modelling, Systems Thinking, Game Design Thinking, AI Content Ops

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We can only RAG-'n'-Roll if our content rocks! And just like how 'rock' is an identity (not a mask - you can't fake it), only soul-deep changes can guarantee our content will rock: structured knowledge & structured content foundations.

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Kristina Halvorson

Content strategist at large | Brain Traffic CEO | Button conference

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Maaike Groenewege You are doing such amazing work!! Thanks for continuing to lead this important conversation and spotlight the folks who are contributing useful insights.

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Rahel Anne Bailie

Content Solutions Director - content strategy, content operations, content management.

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Other than the fact that Kane keeps calling content "data" (I know, it's a losing battle), agree that the emphasis has to be on the content itself, not the code surrounding the content. Like Michael, most experiences I've had with developers and engineers have been rather dismissive of content. It's not seen as the "fun part" but a slog of work that is not enjoyable and takes too much cognitive load. They would much rather that a bunch of middle-aged ladies sit in a corner and knit up a bunch of content, then hand over the finished product to be automated - with the fun part being the automation. It's a systemic problem that probably has no answer.

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Darryl Tewes

Visionary leader of User Assistance | Product Information | Self Service | Content Strategy | Content Design | Knowledge Management | User Experience

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This: "You might even find, like Millenium Bank, that if you do a good enough job of this, then you don't actually need to use the generation portion of the language model."What it takes to make a good LLM app is the work we've been trying, largely without success, to fund for decades... Seen from this perspective, LLMs are in some way solutions in search of problems.

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Kerry Brix

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Great summary Kane. Some people are moving on from RAG to newer data methodologies. Vanguard and Lockheed Martin for example.

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Andrew Stein

UX | Content | AI | Speaker | Mentor

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👏🏽👏🏽👏🏽

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  • Maaike Groenewege

    Conversation design | Generative AI | Linguistics | NLU/NLP | technical communication | I build communities

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    Aaaargh! 😀😀😀 I still can't believe it, but , here I come! Together with fellow panelists Noble Ackerson, Katie Swindler & Kamala Nanjundeshaia, and moderator valeria barbero, we'll explore what it means to be human in the world of AI - and how to design for that. Absolutely stoked for this one, and my brief New York holiday after that! Let me know if you want grab a coffee! 🗽🍕☕️#friends!

    • Maaike Groenewege on LinkedIn: #instructiondesign #techcomm #thefutureisbrightforthosewhoknowhowtowrite | 27 comments (14)
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  • Maaike Groenewege

    Conversation design | Generative AI | Linguistics | NLU/NLP | technical communication | I build communities

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    One thing that I don't see highlighted a lot in the discussions about LLMs and reasoning, is that there are some cognitive processes that shouldn't be approached by reasoning. For instance: counting. Counting is cognitively different from reasoning in a number of ways:- to be able to count, you need to be able to perceive the objects that you want to count.- the outcome of a counting action is always the same. It doesn't change depending on the way you look at it.- when multiple people are tasked with the same counting job, their outcome should be always the same.Compared to reasoning, counting is typically perceived as a lower ranking cognitive skill, relying on working memory, and very much a procedural process.So have a look at how GPT 4 and GPT 01 tackle counting the number of ts in the Dutch word 'hottentottententententtoonstelling'. Yes, it's an existing word, fortunately not in use anymore, but it does show a linguistically interesting phenomenon where, due to morphological concatenation, we have what looks like the same morpheme occuring 4 times in a row. I can hear you say, ah, but that's too complex, it doesn't count! And for an LLM, it does indeed not. Even after first generating correct Python code, I can then easily persuade it to change the code into something incorrect. But we humans are all perfectly able to count the number of ts consistently. And that's a non-sequitur we should be aware of: just because LLMs sometimes give a semblance of being capable of higher level reasoning (which they don't, but that's another story), don't assume they've mastered the basic cognitive skills that are needed to do so. They're not humans, they don't learn the way we do.

    • Maaike Groenewege on LinkedIn: #instructiondesign #techcomm #thefutureisbrightforthosewhoknowhowtowrite | 27 comments (21)
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  • Maaike Groenewege

    Conversation design | Generative AI | Linguistics | NLU/NLP | technical communication | I build communities

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    🥇Winner announcement! 🥇Congratulations to the winners of free tickets to the Conversational Tech Summit in Munich on November 6th and 7th! Picking the most futuristic and original entry wasn't easy, so I asked Claude to help. 🥳️Congratulations to the winners! 🥳️Nike van HeeswijkRaphael TannerMadelon BakxGirish KurupRebecca RutschmannI'll get in touch with you for the practicalities.And a big thanks to Altrusia!#raffle #generativeai #caces2024 #conversationalai

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  • Maaike Groenewege

    Conversation design | Generative AI | Linguistics | NLU/NLP | technical communication | I build communities

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    🫖Maai & AI tea break tip🫖 A cool use case for NotebookLM: textual fact-checking against a source. Annotate your own handwritten texts or generated content with references to sources - in retrospect!#google #notebooklm #maai_ai #generativeaihttps://lnkd.in/eNUaGQm6

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  • Maaike Groenewege

    Conversation design | Generative AI | Linguistics | NLU/NLP | technical communication | I build communities

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    I keep googling this myself every morning, so I thought I'd share it here as well: to change your Google NotebookLM language, so that you can generate output in non-English: ➡️ add '?hl=nl' to the end or your URL, where 'nl' is your target language. It's a bit of a pain, because this also changes the output language of previously generated notebooks, so if you're working in multiple languages this is very annoying. Google: interface language doesn't equal prompt language doesn't equal output language.Strangely enough, the official ways to change the interface language don't work. I've even removed English as language in my Google account settings, and now everything is in Dutch (horrible), except...NotebookLM :-)

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  • Maaike Groenewege

    Conversation design | Generative AI | Linguistics | NLU/NLP | technical communication | I build communities

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    Get the lingo right! (reminds me of the days when I had to explain that NLP in my world is not Neurolinguistic Programming 😁)

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  • Maaike Groenewege

    Conversation design | Generative AI | Linguistics | NLU/NLP | technical communication | I build communities

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    Raffle time! 🤩This is your chance to win one of 5 free tickets to the Conversational Tech Summit in Munich, Germany on November 6 & 7! To enter our raffle, please comment with a quick prediction about the future of conversational design (e.g., "In 5 years, chatbots will..."). Me, and a team of expert judges will select the 5 most original, scary or joyful scenarios! And of course, the use of GenAI is fully permitted! 😁More info on speakers, program and practical information:https://lnkd.in/eB7Ryi23Winners will be announced later this week. Thanks to the Altrusia team for kindly donating the tickets.#conversationalai #generativeai

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  • Maaike Groenewege

    Conversation design | Generative AI | Linguistics | NLU/NLP | technical communication | I build communities

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    Very happy to announce that I joined Etsy's chatbot team as their conversation design coach! It is such a pleasure to be a temporary member of this amazing CxD team. Thanks for welcoming me so warmly into the team, looking forward to continuing our joint learning journey💜 #fortheloveoflearning #conversationalai

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